14-DAY AI LINKEDIN CHALLENGE

I built an AI second brain for LinkedIn.
You get access to it.

Courses are dead. Coaching programs that make you watch 40 hours of video are dead. This is an AI system trained on 74 proprietary frameworks that coaches you in real time — your niche, your DMs, your content, your offer. We're running a 14-day challenge starting March 2. Join us.

Starts March 2 —
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Join the 14-Day Challenge — $399/mo
Cancel anytime. Full access from day one.
5,000+
CALLS BOOKED ON LINKEDIN
$5M+
REVENUE FROM LINKEDIN
2,000+
BUSINESS OWNERS COACHED
74
PROPRIETARY FRAMEWORKS
Photo of Matt
YOUR COACH

Matt Lakajev

I've booked over 5,000 calls from LinkedIn, generated over $5 million in revenue from the platform, and coached more than 2,000 business owners on how to turn LinkedIn into their primary sales channel.

I took everything I've learned — every framework, every DM pattern, every content strategy that actually worked — and trained an AI system on all of it. 74 frameworks. 19 scoring engines. 10 guided modules. It knows what works because it's seen what works across thousands of engagements.

Now I'm opening it up. For 14 days, I'll coach you live every day while the AI system learns your business and starts coaching you around the clock.

POWERED BY CLAUDE 4.6

Your own AI coaching brain.
Not a course. Not a video library.

You get a Claude project pre-loaded with 74 proprietary frameworks, 19 scoring engines, and 10 guided modules. It connects to your business. It learns your niche. It coaches your DMs. It writes your content. It gets smarter every time you use it.

Claude — SFC Coaching Brain
Your Project
● SFC Coaching Brain
Skills
◆ Niche Diagnostic
◆ Corner Man (DMs)
◆ Content Creator
◆ Offer Doc Builder
◆ Campaign Planner
Frameworks
◆ 74 loaded
I just got told my niche is too broad. How do I narrow it without losing clients?
SFC Brain
Your Identity Match score is 3.2 — your ICP can't see themselves in your content yet. Pick your last 3 paying clients. What did they all have in common? That overlap IS your niche. Let me run the Niche Diagnostic and score your positioning live.
They were all SaaS founders doing $1-3M ARR who needed help hiring their first sales team.
SFC Brain
That's a 4.5+ niche. Specific ICP, clear pain, observable outcome. Let me rewrite your headline and first DM template for this positioning right now.
Ask the SFC Brain anything...

Learns your business on Day 1

Connect your niche, offer, and LinkedIn profile. It coaches based on YOUR specific gaps — not generic advice from a course recorded 2 years ago.

Coaches your DMs in real time

Paste a conversation. It tells you exactly what to say next — based on patterns from hundreds of winning DM conversations that actually booked calls.

Writes content in your voice

Not AI slop. Content built from your positioning, your niche language, and what's working for creators in your space right now.

Scores everything

19 scoring engines. Track your Purchase Likelihood, Offer Viability, Identity Match, Trust Utility — watch them improve week by week.

Gets smarter every day

Every conversation you have with it makes it sharper. It's trained on 2,000+ client engagements. It knows what works because it's seen what works.

What you need: A Claude account ($20/month from Anthropic). That's it. We give you the project files, the frameworks, the modules — you load them into Claude and it becomes your personal coaching brain. Setup takes 10 minutes on Day 1.

Offer Viability
Identity Match
Language Match
Cultural Match
Carrier Trust
Trust Utility
Timing Pressure
THE 14 DAYS

Two weeks. Daily coaching.
Real execution.

Live calls with Matt. Working sessions to execute. Your AI brain guiding every move. A live scoreboard tracking your progress.

1
Foundation Week
MON
AI Setup + Niche Lock MATT LIVE
9 AM + 4 PM AEST · 90 min
Set up your Claude brain. Load the frameworks. Run your first diagnostic. Lock your niche.
TUE
Offer Design + DMs MATT LIVE
9 AM + 4 PM AEST · 90 min
Build your offer doc with the AI. Set up Corner Man for live DM coaching.
WED
Content + First Post MATT LIVE
9 AM + 4 PM AEST · 90 min
Hook framework. Content templates. Write and publish your first AI-assisted post.
THU
Sprint Room WORKING SESSION
9 AM + 4 PM AEST · 90 min
Open your AI brain. Do your 10-10-1. Breakout rooms. Share what you built.
FRI
Sprint Room WORKING SESSION
9 AM + 4 PM AEST · 90 min
Week 1 review. Score check. Adjust your strategy with the AI.
2
Acceleration Week
MON
Advanced DM Sequences MATT LIVE
9 AM + 4 PM AEST · 90 min
Objection handling. Follow-ups. Review your real DM conversations live.
TUE
Content That Books Calls MATT LIVE
9 AM + 4 PM AEST · 90 min
Lead magnet posts. Viral formats. Case study framework. AI-powered content engine.
WED
Sales + Closing MATT LIVE
9 AM + 4 PM AEST · 90 min
Turn booked calls into closed deals. Price anchoring. Objection scripts.
THU
Sprint Room — Full Send WORKING SESSION
9 AM + 4 PM AEST · 90 min
Final push. Maximum outreach. Compare your scores to Day 1.
FRI
Live Workshop WORKSHOP
Open session · Results showcase
Share your wins. Updated scores. Plan your next 30 days. Open to guests.
YOUR DAILY PROTOCOL
10 · 10 · 10 · 1
Monday to Friday. Every day. One hour.
10
Min reflection with AI
10
Comments on ICP posts
10
DMs sent (AI-coached)
1
Post published daily
FROM THE LAST CHALLENGE

What happens when people
actually do the work.

Real results from the 28-day challenge that just finished. Not cherry-picked. People who showed up, followed the protocol, and executed.

Cheraine Escott
11 calls booked, 6 spots filled
Filled her entire positioning offer in 48 hours after the DM coaching call. Used the AI to rebuild her website copy and nail her ICP targeting.
Meetings
Tom Burrell
Retainer closed + $60K pipeline
Closed a mentorship retainer during the challenge. Two more deals nearly closed toward his $60K target. Ran a Retention AI event — 33% acceptance rate on cold DM invites.
Revenue
Christine DeVol
9 inbound leads, 4 calls booked
Ran a Florence-style diagnostic pop-up campaign. 241 new followers. 4 calls booked in one week, 5 more pending.
Meetings
Anamika Joshi
215 reached, 8 calls booked
Maxed out her connections. 5 yeses from the campaign, 2 calls booked, 3 in qualification. Plus 6 additional calls from before the campaign.
Outreach
10 AI SKILLS — YOURS IMMEDIATELY

The tools that build inside
your AI brain.

Not courses to watch. Not modules to click through. Interactive AI workflows that guide you step-by-step. Load them into Claude and they become part of your brain.

SKILL 01
Niche Diagnostic
Score and refine your positioning across 7 engines
SKILL 02
The Corner Man
Live DM coaching — paste a convo, get your next reply
SKILL 03
Cold Outreach Builder
DM sequences that convert strangers into calls
SKILL 04
Content Creator
Posts that build trust and book calls in your voice
SKILL 05
Offer Doc Builder
Trust documents that close deals before the call
SKILL 06
Pop-up Campaign Planner
Time-bound offer launches that create urgency
SKILL 07
Identity Fit Check
Does your audience see themselves in your content?
SKILL 08
Purchase Likelihood Diagnostic
Full scoring across all 19 buyer engines
SKILL 09
Trust Audit
Find and fix the trust gaps killing your conversions
SKILL 10
Niche Scoring Profile
Deep viability analysis of your niche and ICP
EVERYTHING INCLUDED

One membership. Cancel anytime.

$399 /month
Full access from day one. Leave after the first month if it's not for you.
✓AI Coaching Brain — 74 frameworks, 19 engines, 10 skills
✓14-Day Challenge — starts Monday March 2
✓Daily live calls — 2x per day with Matt (9 AM + 4 PM AEST)
✓Sprint Room sessions — AI-guided working sessions
✓DM coaching — Corner Man live DM strategy
✓Content module — hooks, frameworks, templates
✓1,500+ community — active daily on Skool
✓LinkedIn Ninja — growth automation (included free)
✓GoHighLevel CRM — email flows, pipeline (included free)
✓5 team seats — bring your whole team
✓All recordings — transcripts, replays, resources
✓Live scoreboard — track your progress in real time
Join the 14-Day Challenge — $399/mo
Secure payment via Stripe. Cancel anytime. No contracts.
BEFORE YOU JOIN

Common questions.

Yes. Day 1 starts with AI setup and niche locking. The AI brain guides you step by step — you don't need to figure anything out alone. Most people in the last challenge started from scratch and were booking calls by Week 2.
Having a niche and having a niche that books calls are different things. The AI scores your positioning across 7 buyer engines. Most people who think they're dialled in score 2.5–3.5 out of 5. This challenge takes you from "I have a niche" to "my niche generates leads daily."
A LinkedIn profile and a Claude account ($20/month from Anthropic — claude.ai). On Day 1 we set everything up live. You'll load the frameworks and modules into your Claude project in about 10 minutes. That's it.
Matt runs calls at 9 AM and 4 PM AEST (Australian Eastern Standard Time). That covers evening for the Americas and morning for Europe. Every call is recorded with full transcripts — you never miss anything.
Everything stays. Your AI brain keeps learning. The community keeps running. Matt still does daily live calls. The 14-day challenge is the kickstart — the membership is the ongoing engine. Most members stay because the AI gets smarter the longer you use it.
There is no course. No videos to watch. No modules to click through. This is a live coaching program with an AI system that learns your business and coaches you 24/7. The AI brain replaces courses with personalised coaching that gets better every day.
Yes. No contracts. No lock-in. Cancel with one click from your Stripe dashboard. You can leave after the first month if it's not for you — but you probably won't want to.

Courses are dead.
This is what replaced them.

An AI brain trained on 74 frameworks. Daily live coaching. A community of 1,500+ creators. 14 days to transform how you use LinkedIn. Starting Monday.

Join the 14-Day Challenge — $399/mo

FREE DIAGNOSTIC

Not ready to join yet?
Score your niche first.

Get a free LinkedIn positioning report scored across 7 buyer engines. Takes 3 minutes. See exactly where you're losing deals.

Score My Niche — Free